A to E in Dragons Den

A small resuscitation training company based in Tufnell Park, Camden featured in the last episode of the hit BBC programme Dragons Den. Asking for a £50,000 investment for a 10% stake in the existing business to develop some video training products, on site medical services for the film and TV industry and source a permanent training venue the three founding members of the business went head to head with the multi millionaire investors seeking to secure investment.

The show which was filmed some time ago featured approximately 10 minutes of the trio seeking to convince the fierce dragons to invest. On this episode there were also only 4 dragons as Hillary Devey had been taken ill and had to withdraw. The pitch featured a demonstration of a resuscitation training programme including the use of an automatic defibrillator similar to that which was used at White Hart Lane football ground during the resuscitation of the Bolton footballer Fabrice Maumba.